About

About Cuura

I love discovering beautiful interior objects. But finding a piece that truly matches your practical needs, your taste, and your imagination takes time, usually a lot of it.

Having three children, I realised I no longer had hours to spend searching for the one perfect lampshade. I wished there was a single website with a carefully curated collection of beautiful pieces to choose from quickly and easily. That's when I decided to create Cuura.

On Cuura, I gather everything beautiful for the home, from gift ideas to niche and lesser-known designers. If it's beautiful, you'll find it here. And if you know of something that should be, I'd love to hear about it, I'm always updating and expanding the site.

What does the name Cuura stand for?

Cuura stands, first and foremost, for curation. It's about selecting beautiful objects and cutting through the endless choice we're all exposed to. The name also nods to the Latin word cura, meaning care, which reflects my approach to choosing every piece on the site.

How do you select products for Cuura?

I select whatever I find beautiful. It’s my personal taste and eye. From iconic pieces by household names to unique finds from boutique brands. One of my greatest joys is discovering small brands, some without an online shop of their own yet, and showcasing their work alongside bigger names. I believe it's all about the mix.

The same goes for pricing. Cuura features products across a broad range, and you can always use the 'Sort by' function to shop within your budget. I try not to include outrageously overpriced pieces, though I might dream of some rather pricey pieces sometimes, and if the quality and design justifies the cost, then I might be sold! 

Finally, Cuura isn't a museum, it's built for everyday homes. You'll find practical, everyday items here too, from coat hooks to baby bibs, because I searched hard for these myself when I needed them.

I hope you enjoy Cuura!

Laura